August 2023 Social Media Updates: New Features and Innovations – Part 1 Instagram New Threads Features: Image via @mosseri on Threads This new feature will be available on iOS and Android but hasn’t yet been rolled out to all users. On August 9, 2023, at 10:00 AM PT, Mark Zuckerberg announced that they are rolling […]
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Attention Business Owners & Marketers! Digital Marketing Trends That Are Here To Stay Two years ago, we at Social Sherpa wrote about trends that were up and coming for 2021. However, do you now that those trends are still relevant for today’s Marketing world? In fact, they are not just relevant; they are very relevant
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July 2023: Social Media Updates You Need to Know Introducing our July Social Media Update Roundup! As we dive into the mid-year mark, the world of social media continues to evolve at a rapid pace. In this blog, we bring you the latest news, trends, and features that have emerged in the social media landscape
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Social Media Updates You Need to Know As the digital landscape continues to evolve, social media platforms are constantly introducing new features, algorithms, and trends. In this blog, we will explore new features and updates that can help you optimize your social media presence and engage with your audience more effectively. 1. Meta introduces exciting
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3 Reasons why you need to start using YouTube as a Marketing Tool We all know YouTube is a great way to watch our favourite videos, but did you know you can use it as a marketing tool too? Online videos have become so popular over the years that it’s now a must-have for marketers
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Want to start using YouTube as a Marketing tool? Here are 4 tips to get you started! YouTube is a great marketing tool to use whether you’re a big or small business. It’s a place to connect and engage with your audience in video format. With billions of visitors using this platform each month, it’s
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How Can a Financial Advisor Build a Strong Digital Presence? Many financial advisors underestimate the value of maintaining an active presence on social media. Advisors need to develop effective strategies to build meaningful connections with current clients and make new connections with potential clients now more than ever. As an advisor, you must distinguish yourself
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How to Save Time on Social Media? Strategy is the Key! You may have heard this before: “Content is king.” And that might sound cliché. But if you want your social media campaigns to be successful, it couldn’t be more true. According to Content Marketing Institute, 39% of companies with a documented marketing strategy outperform
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3 Basic Steps To Understanding Hashtag Strategy: Sherpa Series One of the biggest challenges that business owners face is understanding how to promote their products and services through social media; which platform should I use? and what to share? Are the most common questions we always receive at Social Sherpa. As Sherpas, we always ensure
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3 Reasons why you need to start using YouTube as a Marketing Tool To help simplify the process of getting started on social media for business professionals. We have outlined 4 Simple Steps to Getting Started on Social Media: 1. Market Research If you already have social media accounts, it is best to audit
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