You may have heard this before: “Content is king.” And that might sound cliché. But if you want your social media campaigns to be successful, it couldn’t be more true. According to Content Marketing Institute, 39% of companies with a documented marketing strategy outperform those with a verbal-only or nonexistent...
3 Basic Steps To Understanding Hashtag Strategy: Sherpa Series
One of the biggest challenges that business owners face is understanding how to promote their products and services through social media; which platform should I use? and what to share? Are the most common questions we always receive at Social Sherpa. As Sherpas, we always ensure that the loads are...
4 Easy Steps To Get Started On Social Media
With more than 22 million Canadians active on social media, it makes sense for any business professionals to leverage social media to connect with prospects, friends, and family. Considering the recent developments with COVID19, social media activities has increased dramatically, and its no longer just a "nice to have" but...
What is CLUBHOUSE?
There's no question that 2020 was a challenging year, and its reverberations of it are still being felt in the early days of 2021. One of the main casualties of the pandemic was regular human interaction. Many of us have felt isolated, yearning for a way to reach out and...
10 Digital Marketing Trends to Follow in 2021
2020 has been a tumultuous year that has brought a massive amount of change and disruption to the world of marketing, especially digital marketing. There are a wide variety of factors influencing this, including; natural disasters, political turmoil, social upheaval, and of course, COVID-19. As a result, the global marketplace...