Understanding what Digital Marketing is and how it works is essential for businesses that want to scale to know how to help customers make the best decision according to their needs. What are the 5 D's of digital marketing? Digital marketing revolves around these 5Ds: digital community, digital analytics, digital...
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3 Basic Steps To Understanding Hashtag Strategy: Sherpa Series
One of the biggest challenges that business owners face is understanding how to promote their products and services through social media; which platform should I use? and what to share? Are the most common questions we always receive at Social Sherpa. As Sherpas, we always ensure that the loads are...
4 Easy Steps To Get Started On Social Media
With more than 22 million Canadians active on social media, it makes sense for any business professionals to leverage social media to connect with prospects, friends, and family. Considering the recent developments with COVID19, social media activities has increased dramatically, and its no longer just a "nice to have" but...
iOS 14 Updates And Facebook Advertising: What Does The New Apple Update Mean for Facebook Advertisers and Business Owners
Apple recently updated their IOS 14 policy, and it might disrupt your vocation, forcing you to rethink your business strategy from the core if you still want to market your products, gain customers, and advertise on Facebook and elsewhere. In June 2020, Apple announced three new app policies that will change...
What is CLUBHOUSE?
There's no question that 2020 was a challenging year, and its reverberations of it are still being felt in the early days of 2021. One of the main casualties of the pandemic was regular human interaction. Many of us have felt isolated, yearning for a way to reach out and...