Many financial advisors underestimate the value of maintaining an active presence on social media. Advisors need to develop effective strategies to build meaningful connections with current clients and make new connections with potential clients now more than ever. As an advisor, you must distinguish yourself from your competitors by sharing...
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How to Save Time on Social Media? Strategy is the Key!
You may have heard this before: “Content is king.” And that might sound cliché. But if you want your social media campaigns to be successful, it couldn’t be more true. According to Content Marketing Institute, 39% of companies with a documented marketing strategy outperform those with a verbal-only or nonexistent...
The 5Ds of Digital Marketing
Understanding what Digital Marketing is and how it works is essential for businesses that want to scale to know how to help customers make the best decision according to their needs. What are the 5 D's of digital marketing? Digital marketing revolves around these 5Ds: digital community, digital analytics, digital...
3 Basic Steps To Understanding Hashtag Strategy: Sherpa Series
One of the biggest challenges that business owners face is understanding how to promote their products and services through social media; which platform should I use? and what to share? Are the most common questions we always receive at Social Sherpa. As Sherpas, we always ensure that the loads are...
4 Easy Steps To Get Started On Social Media
With more than 22 million Canadians active on social media, it makes sense for any business professionals to leverage social media to connect with prospects, friends, and family. Considering the recent developments with COVID19, social media activities has increased dramatically, and its no longer just a "nice to have" but...