October 2023: Social Media Updates You Need To Know 1. Facebook – Multiple Personal Profiles on FB In summary, Meta has stated that: You can now create multiple personal profiles to organize your experience on Facebook – think one profile for the foodie scene you love and another one to keep up with your friends […]
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3 Reasons why you need to start using YouTube as a Marketing Tool We all know YouTube is a great way to watch our favourite videos, but did you know you can use it as a marketing tool too? Online videos have become so popular over the years that it’s now a must-have for marketers
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Want to start using YouTube as a Marketing tool? Here are 4 tips to get you started! YouTube is a great marketing tool to use whether you’re a big or small business. It’s a place to connect and engage with your audience in video format. With billions of visitors using this platform each month, it’s
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How to Save Time on Social Media? Strategy is the Key! You may have heard this before: “Content is king.” And that might sound cliché. But if you want your social media campaigns to be successful, it couldn’t be more true. According to Content Marketing Institute, 39% of companies with a documented marketing strategy outperform
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3 Basic Steps To Understanding Hashtag Strategy: Sherpa Series One of the biggest challenges that business owners face is understanding how to promote their products and services through social media; which platform should I use? and what to share? Are the most common questions we always receive at Social Sherpa. As Sherpas, we always ensure
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3 Reasons why you need to start using YouTube as a Marketing Tool To help simplify the process of getting started on social media for business professionals. We have outlined 4 Simple Steps to Getting Started on Social Media: 1. Market Research If you already have social media accounts, it is best to audit
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3 Reasons why you need to start using YouTube as a Marketing Tool In June 2020, Apple announced three new app policies that will change the way you perceive your data. They are expected to take full effect as early as January 2021. Here they are: Data Nutritional Label: All apps must submit information about their
3 Reasons why you need to start using YouTube as a Marketing Tool We all know YouTube is a great way to watch our favourite videos, but did you know you can use it as a marketing tool too? Online videos have become so popular over the years that it’s now a must-have for marketers
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10 Digital Marketing Trends to Follow in 2021 2020 has been a tumultuous year that has brought a massive amount of change and disruption to the world of marketing, especially digital marketing. There are a wide variety of factors influencing this, including; natural disasters, political turmoil, social upheaval, and of course, COVID-19. As a result,
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3 Ways To Leverage Your Instagram Shop For The Holiday Season As we approach the holiday shopping season, learn how to utilize Instagram shop to maximize your sales by tapping into the engagement of potential customers browsing on your feed. Setting up your Shop is simple. Get the full breakdown here. Shopping post are organic posts, with
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