July 2023: Social Media Updates You Need to Know
Introducing our July Social Media Update Roundup! As we dive into the mid-year mark, the world of social media continues to evolve at a rapid pace. In this blog, we bring you the latest news, trends, and features that have emerged in the social media landscape this July.
1. Meta launches Threads, Twitter’s new rival
Meta released Threads, a text-based conversation app meant to compete with Twitter, on July 05, 2023. The app received a mostly positive response and gained 30 million sign-ups within 24 hours, making it the fastest-growing app ever. Threads is seamlessly connected to Instagram profiles, making signing up effortless and providing the Twitter alternative with an existing user base.
2. TikTok adds parental keyword filters to limit kids’ app exposure
TikTok enhances parental control options as part of its enhanced Family Pairing feature, enabling better control over their kids’ app content.
This allows parents to remove personally offensive or concerning content from their kids’ feeds by filtering out specific keywords, as shown in the image above. Please note that keyword filtering will only apply to videos that include the chosen keywords in the description or stickers, so it may not eliminate all instances of the content. Nonetheless, it offers another way to limit exposure to potentially disturbing material on the app.
3. Instagram allows up to three collaborators on posts and reels
While it may appear as a small update compared to Instagram’s major product launch, the ability to add up to three collaborators to feed posts and Reels is a valuable addition.
Instagram introduced Collaborative Posts in 2021, allowing users to share credit for a single post with another account. Initially limited to one collaborative account, Instagram now allows multiple partners to be included in a single post or Reel. All contributors can access organic insights, including view counts and like counts.
4. Twitter tests voice and video calls in DMs
Twitter is developing voice and video elements in its DM UI to enhance app utility and facilitate better communication. The new Twitter DM interface, currently in development, will feature a call icon at the top right of the DM feed for convenient access to voice and video calls, as shown in the example shared by Twitter designer Andrea Conway.
This adds to Twitter’s utility and aligns with Elon Musk’s vision of turning the platform into a multifunctional app. It represents a step towards expanding usage and reshaping perceptions of what can be achieved on Twitter.
5. LinkedIn explores creator monetization options.
LinkedIn has been improving its app to support creators and help them establish themselves as influencers and experts. Alongside upgrades to its ‘Creator Mode’ tools, LinkedIn is exploring direct monetization opportunities by introducing a collaborative posting option. This feature would allow brands and influencers to share insights on ad campaigns.
According to Matt Navarra, a social media expert, LinkedIn experiments with a shared analytics approach, enabling Creator Mode users to collaborate with businesses and share data for campaigns. This aligns LinkedIn with other platforms’ creator monetization strategies, offering brands targeted promotion and providing LinkedIn influencers with a direct revenue generation avenue.
And there you have it, our comprehensive roundup of the most recent social media updates. Stay on top of your game by staying informed about the latest social media news and trends. Discover how to harness the power of innovative features, strengthen your brand, establish meaningful connections with your audience, and navigate the ever-evolving digital landscape. Don’t miss out on these valuable insights that will propel your online success!