We all know YouTube is a great way to watch our favourite videos, but did you know you can use it as a marketing tool too? Online videos have become so popular over the years that it’s now a must-have for marketers to start curating them into their strategies. It provides businesses with the chance to engage with their audience in a different way compared to written content.
YouTube gets one billion hours’ worth of videos watched daily. It’s clear that videos grab the most attention and it’s only going to increase more in the next few years. Marketers can take advantage of this platform to create videos that provide value to their consumers in an engaging way. Face it, we all would rather watch videos than get spammed with newsletters. HubSpot found that 72% of consumers would rather learn about a product or service in video form. If that doesn’t prove enough that online videos are a great strategy for marketers, then what will?
As most people know, Google owns YouTube. It’s also the most used search engine in the world. You may have noticed that Google’s search results are featuring videos more frequently. This demonstrates that Google values video content on par with text-based websites. By posting YouTube videos, you’re increasing the chance of a higher page rank in the search results.
Fun fact: Over 60% of searchers click on the first 3 results on Google.
YouTube’s platform is a great way to attract consumers to your website and other social platforms organically. When posting a video, provide important links to the description to direct them to it. It also helps because if your audience needs to find out more information about the product or service you’re offering, they will visit your website or another social platform. This is an excellent way to grow and increase brand awareness and engagement.
We hope these 3 reasons helped you understand why YouTube is a great marketing tool. It’s clear it can help increase your brand awareness, get discovered on Google easier, and be an overall fun way to engage with your target market in online video form.
